Browsing Faculty of Management Sciences by Author "Odongo, Jimmy"
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Competitive Strategies and Financial Performance of Beverage Companies in Uganda: A Case of Coca Cola Company, Northern Uganda
Odongo, Jimmy; Ogwang, John (Lira University, 2022)Background: The study examined the effects of competitive strategies on the financial performance of Coca Cola Company Limited in Northern Uganda. The study assessed the effects of product differentiation strategy; cost ...