Browsing Faculty of Management Sciences by Author "Abila, Ambrose Duca"
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Customer Relationship Management and Customer Loyalty in Selected Star-Rated Hotels in Lira City
Abila, Ambrose Duca; Kuka, Phinehas (Lira University, 2022)Background: The study examined the effect of customer relationship management on customer loyalty in star-rated hotels in Lira City. The objectives of the study included to assess the effect of complaint handling, service ...