Browsing Faculty of Management Sciences by Author "APERE, IVAN"
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Pricing Strategy and Market Performance of Vegetable Oil Companies in Lira City East Division
APERE, IVAN; Oguti, Robert Etengu (Lira University., 2023)Background: This study investigated the effect of pricing strategies n market performance of vegetable oil companies in Lira City East Division. The specific objectives of the study were to determine the effects of value-based ...